Catalog Search Results
Author
Series
Publisher
Entrepreneur Media, Inc
Pub. Date
2015.
Description
Everyone's Talking About It.
But Nobody Knows What They're Talking About.
Social Media Examiner's 2018 Social Media Marketing Industry Report found that only 10% of respondents strongly agree that they can measure ROI-yet half of them will dedicate increased time and money to social media marketing instead of cutting back.
Millionaire maker Dan S. Kennedy, joined by marketing strategist Kim Walsh Phillips, tells it like it is: If you're not focusing...
Author
Publisher
Princeton University Press
Pub. Date
[2023]
Description
"Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other."--...
Author
Publisher
American Library Association
Pub. Date
2008
Description
"From McDonald's arches to Nike's swoosh, logos are part of the everyday landscape. These are the visual representations of brands' extensive marketing stories, defining the meaning and message of the company. Branding is one part of the marketing process that focuses on developing a laser-clear message and the means to communicate that message to the intended audience. But as a library, where does branding fit? In the new media mix, libraries need...
Author
Publisher
HarperCollins Leadership
Pub. Date
[2019]
Description
Most business owners are blindly guessing at their social media strategy, and it's costing them time and money. Based on Donald Miller's bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social...
Author
Publisher
Chronicle Books
Pub. Date
c2012
Description
So many women dream of having it all-being kickass mothers and running their own successful businesses. This book helps them take the leap with confidence. Serial entrepreneurs (and moms) Meg Mateo Ilasco and Cat Seto draw on their own successes and missteps to reveal exactly how to choose the right business, find clients, write a business plan, launch a blog and Web site, stay focused at home, and more. Insightful Q&As with enterprising mothers like...
Author
Publisher
PublicAffairs
Formats
Description
"By now, we all know the mythology of the digital revolution: it improved efficiency, eliminated waste, and fostered a boom in innovation. But as business reporter David Sax shows in this clear-sighted, entertaining book, not all innovations are written in source code. In fact, businesses that once looked outdated are now springing with new life. Behold the Revenge of Analog. Sax has found story after story of entrepreneurs, small business owners,...
Author
Pub. Date
2024.
Appears on these lists
HPL: Say What? Books Inspired by Podcasts
New Books for October 2024 (Bedford)
NYT - Audio Nonfiction
On Social Psychology (Bedford)
New Books for October 2024 (Bedford)
NYT - Audio Nonfiction
On Social Psychology (Bedford)
Description
Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand-new volume that reframes the lessons of The Tipping Point in a startling and revealing light. Why is Miami...Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the Magic Third, and what does it mean for racial harmony? In this provocative...
Author
Publisher
FT Press
Pub. Date
c2010
Description
With the explosion in Web, mobile, and social media marketing channels, you have an extraordinary array of new marketing options to choose from. Which ones work? How do you make them work--without wasting a fortune on trial and error? Get this audio book, that's how! Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing...
Author
Series
California studies in food and culture volume 33
Publisher
University of California Press
Pub. Date
2012
Formats
Description
Calories—too few or too many—are the source of health problems affecting billions of people in today's globalized world. Although calories are essential to human health and survival, they cannot be seen, smelled, or tasted. They are also hard to understand. In Why Calories Count, Marion Nestle and Malden Nesheim explain in clear and accessible language what calories are and how they work, both biologically and politically. As they...
14) The ninth month
Author
Description
Emily Atkinson leads a complicated life in New York City. She's a successful marketing executive who lives in a luxury apartment and enjoys a glamorous existence until she lands in the hospital with a double diagnosis: she parties too much--and she's pregnant. Her nurse and new best friend, Betsey, helps Emily rediscover how much she loves morning runs in the park and quiet nights at home. But as a series of women in her wealthy social circles go...
Author
Publisher
Shepard Publications
Pub. Date
2019.
Description
Writing books for children is both art and business. If you dream of becoming a children's author -- or even if you're well on your way -- this handbook can help you in writing sellable stories, getting them published, and promoting your books.
Author
Formats
Description
"A wedding planner left at the altar? Yeah, the irony isn't lost on Carolina Santos, either. But despite that embarrassing blip from her past, Lina's offered an opportunity that could change her life. There's just one hitch... she has to collaborate with the best (make that worst) man from her own failed nuptials. Marketing expert Max Hartley is determined to make his mark with a coveted hotel client looking to expand its brand. Then he learns he'll...
Author
Publisher
Entrepreneur Press
Pub. Date
[2020]
Description
"Content can be an effective and economical tool to add to your marketing strategy. But content marketing is most effective when integrated into a multi-channel campaign that not only educates consumers but offers that content with various direct response methods, online and offline, to generate leads, prospects, and direct sales. Having written more than 90 books during his forty-year career in content and direct marketing Robert W. Bly has more...
Author
Series
Publisher
Allworth Press
Pub. Date
[2019]
Description
"Building an online business is something every creative person can pursue, and Brainard Carey is here to show you how to sell your work independently and efficiently. You'll learn how to develop a presence, promote your business, and reach customers. Carey draws from his own extensive experience and real examples of artists and entrepreneurs who succeeded in selling their work online"--Page [4] of cover.