"From the much admired medical historian ... and author ..., the story of America's empire builders: John and Will Kellogg. John Harvey Kellogg was one of America's most beloved physicians; a best-selling author, lecturer, and health-magazine publisher; founder of the Battle Creek Sanitarium; and patron saint of the pursuit of wellness. His youngest brother, Will, was the founder of the Battle Creek Toasted Corn Flake Company, which revolutionized...

"This book compares three food reform movements-Sylvester Graham's diet reform, John Harvey Kellogg's push for home economics, and the organic food movement of the 1960s and 1970s-to probe continuing consumer mistrust over the safety, nutrition, and 'naturalness' of food in the face of corporate technology"--